Most Austrian small business websites need about five to seven pages. Five of them do the heavy lifting: a homepage, a services page, an about page, a contact page, and an FAQ or pricing page. The right number is however many pages each earn a real job, and for most small businesses that lands between five and seven. Past seven, extra pages tend to signal filler rather than completeness.
The useful way to think about this is one job per page. Give every page a single, clear thing it exists to do. If a page cannot answer “what is this page for,” it is a candidate to cut, and the site is usually better for it.
Which five pages does almost every business website need?
Almost every business website needs the same five: a homepage, a services or product page, an about page, a contact page, and an FAQ or pricing page. Each carries one job. When we scope a subscription build, that five-page spine is nearly always the starting point, and we add to it only when a specific page has a specific job to do.
Here is each page, the one job it exists for, and the quick test for whether it earns its place:
| Page | Its one job | Keep-or-cut test |
|---|---|---|
| Homepage | Answer “am I in the right place?” in three seconds | Always keep |
| Services or products | Explain what you sell and what it costs, in plain terms | Keep. Split per service only if they are genuinely distinct |
| About | Show the real people and earn trust | Keep. One page, not three |
| Contact | Make the next step effortless | Always keep |
| FAQ or pricing | Do the work of a sales conversation | Keep. Merge into services if it is thin |
A few specifics decide whether these pages work:
- Homepage. It has about three seconds to answer “am I in the right place.” A clear headline, one or two calls to action, and some social proof do more than a four-slide carousel nobody reads.
- Services or products. Explain what you sell in plain terms, including what it costs or how pricing works. Hiding price behind “contact us for a quote” creates friction, and people who cannot find a number often leave for someone more transparent. A range helps: “projects typically start at € 2.000” beats silence.
- About. This page earns trust with real names and faces, a short story, and proof of competence. Two or three paragraphs and a real photo beat a wall of text about a passion for excellence. One about page does the job that a separate team page, values page, and why-us page keep trying to split between them.
- Contact. This is the highest-intent page on the site, so make the next step effortless: a short form, your email and phone in plain text, and a realistic response time. Ask for name, email, and message, and save the follow-up questions for your reply. This page also carries the site’s most important call to action, and personalized CTAs convert 202% better than generic ones (HubSpot, analysis of 330,000+ CTAs, updated Sep 2025). That is worth remembering when you write the button someone reaches the moment they are ready to talk.
- FAQ or pricing. This page does the work of a sales conversation. Write the questions people actually ask, keep the answers short, and put pricing here (or on its own page) if you have it. Pricing transparency is one of the strongest trust signals a small business site has.
Make contact details easy to find across all of these, not only on the contact page. If your business serves a local area, how your address and phone number appear also feeds how Austrian businesses get found in local search.
When do you actually need more than five pages?
Add a sixth or seventh page when it has a job the first five cannot do. A handful of real reasons qualify: genuinely distinct services or locations that each need their own page, a real content or blog commitment, campaign landing pages built for a specific ad or offer, and the legal pages Austrian sites must carry.
That last one is non-negotiable here. An Impressum and a Datenschutzerklärung are required on an Austrian business website regardless of how many pages you have, and depending on your business size, accessibility can be a legal requirement too. What the law requires from a business website in Austria covers exactly what belongs on them, so this post will not repeat it.
The push usually runs the other way. When someone comes to us asking for a twelve or fifteen page site, the first question we ask is what each page is for. Three or four of them tend to collapse into one, because a team page, a values page, and a why-us page are all trying to do what a single good about page already does. Fewer pages, each with a job, convert better and cost less to keep current, and every page you add is one more page someone has to keep true a year from now. More pages also mean more scope, and scope drives what a site costs to build and maintain. What a professional website actually costs walks through how that adds up, and a website subscription is one way to keep the ongoing side predictable.
When are you better off with fewer pages?
Fewer pages win when the business is simple. A one-person operation or a single-service business often does everything it needs with four pages: a homepage that doubles as a services overview, an about page, a contact page, and the legal pages. A tight four-page site that answers every question a buyer has will out-convert a ten-page site where half the pages restate the other half.
The test runs the same in both directions. A page earns its place by doing a job no other page does. When two pages are doing one job, merge them.
Does a blog count as a page you need?
A blog is worth having only if you commit to it. Regular, useful posts help with search and build authority over time. A blog with three posts from 2022 does the opposite: it signals a site nobody is tending. If you will publish at least once a month, a blog earns its place. If you are unsure you can keep that up, skip it and put the effort into making the core pages excellent.
How do you test whether your website has the right pages?
Open your website and start a thirty-second clock. Can a first-time visitor find clear answers to these five questions?
- What does this business do?
- What do they sell, and what does it cost?
- Who are the people behind it?
- How do I get in touch?
- What happens after I reach out?
If any answer is “unclear” or “I had to dig,” that is the page to fix. Five focused pages that answer those questions will serve you better than fifteen that talk around them.