A company website in Austria usually costs € 5.000 to € 15.000 upfront at a small agency; larger firms can charge more. Budget for the included services and three years of upkeep.
What does a company website cost in Austria?
A professionally designed company website in Austria costs € 5.000 to € 15.000 upfront at a small agency. Competent freelancing often comes in below that, and larger firms go well above it. Check whether hosting, the domain and maintenance are included. A website subscription bundles design, hosting and support into € 295 to € 550 per month.
The 2024 fee study of the Vienna Chamber of Commerce’s advertising and market communication trade group puts a 20-page website at a fixed price at a median of € 6.000, with the middle half of answers between € 3.000 and € 15.000, excluding taxes and levies. Clutch’s web design pricing guide reports that most reviewed projects cost less than $10,000. Clutch gives an overall range of $2,000 to $100,000 and hourly agency rates between $100 and $149. The average project costs about $38,105. Clutch reports dollar prices; they do not establish the price of an Austrian quote.
The range is wide because “company website” can mean anything from five clean pages to a multilingual presence with a booking system. What you end up paying comes down to four things, plus a few items that are legally required in Austria.
What determines the price of a company website?
Four things set the price: the scope in pages, whether the design is custom or a template, who supplies the text and photos, and which features you need. A five-page website with a standard layout costs a fraction of a custom-designed presence with an online shop or booking.
| Lever | Keeps it cheap | Pushes it up |
|---|---|---|
| Scope | Five well-built pages | Thirty pages and up |
| Design | A customised template | A custom-designed presence |
| Text and photos | You supply them | The agency writes and arranges photography |
| Features | A contact form | Online shop, booking, members’ area, second language |
Scope is the first lever. Most small businesses get by with five well-built pages. Every extra page, every special feature, and every integration pushes the price up. Plan for thirty pages from the start and you pay for thirty pages, even if nobody reads half of them.
The second lever is the design. A customised template is cheap and looks tidy. A custom-designed presence that fits your brand and stands apart from the competition costs more, because there is real design work behind it.
The third is the one that gets underestimated: text and photos. If the agency writes your content and arranges photography, the price climbs noticeably. Supply the text and images yourself and you save money but invest time. Both are fine, it just needs to be clear up front.
The fourth is the features. A contact form is standard. An online shop, an appointment booking system, a members’ area, or a second language version for guests from abroad are projects of their own with prices of their own.
For a company website in Vienna, those same four factors are the basis for a quote. A postcode alone does not establish a price premium. Have the quote specify how many pages will be designed, who supplies the copy and which booking features will be connected. You can then assess the price against the agreed scope, including when you hire an agency outside Vienna.
For a medical practice website, the € 5.000 to € 15.000 range above is a planning reference for a small site, rather than a separate medical-sector rate. Plan pages explaining the services, introducing the practice team and giving directions and opening hours. Before requesting a price, decide whether patients will arrange appointments by phone, send an enquiry or use an integrated online booking service. Include that service’s setup and recurring fees in the calculation.
Those tasks also determine the cost for a medical practice in Vienna. Specify who supplies the text and photos and who prepares or reviews the legal texts. That turns the general price range into a quote for the features and content your practice needs.
Do you need a new website at all?
The cheapest option in this arithmetic is the one where you do not build at all. On an existing website, I check three things first:
- Clear communication: can a stranger tell what you sell and what to do next, from the first screen?
- Fast: open it on your phone on mobile data and count.
- Decent design: does it look like a business that is still trading?
If your site holds up on all three, a complete rebuild at € 5.000 to € 15.000 is hard to justify. If the problems are wording, prices or photos, have those changes priced separately. A redesign can retain the existing system if it supports the changes. Its cost follows the content and design work required.
A relaunch on a new system is another build project. Budget against the project range above instead of assuming a discount because a website already exists. One reason for a rebuild is that you can no longer access or change the old system. Start with communication, speed and design before deciding. The fuller decision is in fix it or rebuild it.
What costs are legally required on top in Austria?
Include preparing and checking legal texts in the website brief. Section 5 of Austria’s E-Commerce Act requires information including a name, address and contact details with an email address. The company register number and court, and the VAT identification number, are required where they exist. Depending on the activity, details of the supervisory authority and applicable trade or professional rules are also required.
Website disclosures also fall under Section 25 of the Media Act. A privacy notice under Article 13 GDPR must explain the actual processing of personal data. Check the quote for:
- Who prepares the mandatory texts for your business?
- Is legal review included or commissioned separately?
- Who updates the texts when forms or connected services change?
Listing analytics in the project scope does not by itself make a cookie banner necessary. Austria’s Data Protection Authority distinguishes technically necessary cookies from non-essential ones. The latter require prior consent. Establish which services will be used and what work they require for information and consent.
Does the accessibility duty add to the bill?
Whether you need to budget for work to meet Austria’s Accessibility Act (Barrierefreiheitsgesetz, BaFG) starts with the service you provide. Since 28 June 2025, Section 2 of the BaFG has covered certain services for consumers, including e-commerce. An information-only website therefore needs a different assessment from an online shop.
For appointment booking, the actual function matters. Section 3 (27) defines e-commerce around electronically supplied services aimed at concluding a consumer contract. Have that process assessed before budgeting for work required by the law.
The second step is business size. Section 3 (19) defines a microenterprise as having fewer than ten employees and either annual turnover or an annual balance-sheet total of no more than € 2 million. Its services fall under the exemption in Section 6 (1).
| Situation | What to establish for the budget |
|---|---|
| No service within scope | No BaFG implementation duty for that service; assess other legal requirements separately |
| Covered service, but a microenterprise | The exemption applies; still specify any accessible design you want in the brief |
| Covered service, no exemption | Price implementation, testing and accessibility information together |
For covered services, Section 14 also requires publicly available accessibility information and procedures to keep meeting the requirements. Ask for those tasks to be described in the quote. A flat surcharge does not tell you what will be built and tested.
Section 36 provides fines of up to € 80.000 for non-compliant services, reduced to € 50.000 for small and medium-sized enterprises. Failure to prepare the required information under Section 14 (2), or preparing it improperly, can carry a fine of up to € 40.000; for small and medium-sized enterprises the ceiling is € 25.000. For a fuller assessment, see does my business website need to be accessible.
What does it cost to run a company website?
On the sites I run, the recurring job is checking that the company information is still correct, that the copy still matches how we position ourselves, that the images are still relevant, that the team page is current and that the legal material is right. I go through that at least once every three months. It is content work, and it arrives as hours rather than as an invoice.
For your budget, establish whether the maintenance contract includes this content review. Technical updates and backups alone cannot keep the information about your business current.
Include these items in your operating budget:
- The .at domain. nic.at charges € 68 for a new registration including the first year and € 34 for every year after that, both excluding VAT. A provider sets its own tariff and may bundle other services. It need not cost more than registering directly.
- Hosting. Check the tariff and the services it includes.
- Updates, backups and certificates. Inside the fee on an ongoing plan. Check the agreed scope under a project contract.
- Content changes. Either your own hours or somebody’s hourly rate.
- The accessibility information, if the accessibility duty reaches you. It has to stay true, which means checking it whenever the site changes and revising it where needed.
There is no monthly total in that list on purpose. The amount follows the agreed work; a flat estimate would not reflect the scope of your support. Get yours in writing.
What does it cost to leave the site alone?
Running costs continue even without new content. If you postpone content work, still check regularly whether the website describes your business accurately.
Without content maintenance, a site can become inaccurate. It tells strangers something about your business that was true two years ago, and it does that on every channel you put advertising budget behind. Content goes stale, software needs updates, and Google changes the rules. Check speed as well: how to tell if your website is too slow gives you the signals to watch. For a local business it quickly pays to understand how a small Austrian business gets found on Google locally.
If neglected upkeep leads to a rebuild within three years, you pay for construction twice. At the project range used here, that would mean another € 5.000 to € 15.000. Include the work after launch alongside the build price in your budget.
One-off project or website subscription: what do you pay over three years?
Do the arithmetic on both sides before you choose. A subscription at € 295 to € 550 per month is € 10.620 to € 19.800 over three years, with hosting, maintenance and support inside that number. The subscription includes unlimited change requests, handled one at a time; a complete redesign is not part of that. A project website is the build plus 36 months of whatever the maintenance contract says, plus the changes you order in that time. Without an agreed maintenance figure, the total remains open.
| Project website | Website subscription | |
|---|---|---|
| Upfront | € 5.000 to € 15.000 | None |
| Running | Whatever the maintenance quote says | € 295 to € 550 per month, hosting, maintenance and support included |
| Changes | Hours times the hourly rate | Unlimited change requests, no complete redesign |
| Over three years | The build plus 36 months of maintenance and changes | € 10.620 to € 19.800 |
| Example over three years: € 50 maintenance and 2 change hours a month | € 14.720 to € 24.720 | € 10.620 to € 19.800 |
| Known on the day you sign | The build and agreed support | The whole three-year cost |
For changes billed by the hour, the same Vienna fee study gives a calculated median key hourly rate of € 110, excluding taxes and levies, across the industry’s roles and not for web development alone. One hour of changes a month at that rate is € 3.960 over three years (€ 110 times 36).
To compare a quote with the subscription, add up three lines and hold the total against € 10.620 to € 19.800:
- The build price.
- The monthly maintenance figure from the quote, times 36.
- The hours of changes you expect each month, times the hourly rate in the quote, times 36.
If a provider will not put a monthly maintenance figure in writing, ask why before you sign.
If you already plan a later redesign or relaunch, include it in the three-year sum. On the monthly side the upkeep sits inside the same number as the build.
At € 110 an hour, comparing the low ends or the high ends of these price ranges, the subscription comes out cheaper once your changes take more than about one and a half hours a month, even if the project carries no maintenance fee. A worked example, with maintenance at € 50 a month and 2 hours of changes a month at € 110:
- Low end: € 5.000 + € 1.800 + € 7.920 = € 14.720 for the project, against € 10.620 for the subscription.
- High end: € 15.000 + € 1.800 + € 7.920 = € 24.720 for the project, against € 19.800 for the subscription.
Replace the € 50 and the 2 hours with the figures from your quote and your own plans. The project model fits when you need something complex or have in-house people to maintain the site afterwards. Either way, the build process from kickoff to launch covers what to expect at each stage before you commit.
If you want to go deeper on the model comparison, the breakdown of website builder, agency, or subscription helps. Once you are holding a quote, what makes a website cost more than the quote covers what moves that number after the work starts, and what Austrian law lets a provider charge above an estimate.
If your current site runs on WordPress, WordPress alternatives for Austrian businesses covers what to consider before switching.
How much should a small business in Austria budget?
Budget for the three-year total and treat the quote as one input to it. For most small company websites that means either the low end of the € 5.000 to € 15.000 build plus a maintenance line you have agreed in writing, or a subscription that bundles the lot. Which path fits depends on how much of the upkeep you want to carry yourself.
A website sits on the revenue side of the ledger as well. In a GoDaddy survey of 1,000 US Gen Z and Millennial consumers, 73% of the Gen Z group and 80% of the Millennial group said a small business gains credibility from having its own website and online store. That is an expectation among young buyers, measured in the US. The question is what it costs you to have no website, or to run one nobody maintains.
If predictable monthly costs suit your cash flow better than a large upfront payment, our plans and pricing show you exactly what each monthly fee covers.