A company website in Austria usually costs between € 5.000 and € 15.000 upfront at an agency (Clutch, 2025), and € 20.000 or more at the larger firms. On top of that come the running costs for hosting, maintenance, and updates, plus a few line items that specifically belong to Austria. The one-time price in the quote is only half the bill. That is exactly where many businesses underestimate what a website really costs over the years.
What does a company website cost in Austria?
A professionally designed company website in Austria costs € 5.000 to € 15.000 upfront at an agency, and € 20.000 or more at larger providers (Clutch, 2025). Competent freelancing often comes in below that. Then there is hosting and maintenance. A website subscription bundles design, hosting, and support into € 295 to € 550 per month.
This range is wide because “company website” can mean anything from five clean pages to a multilingual presence with a booking system. What you actually end up paying comes down to four things, plus a few items that are legally required in Austria.
What determines the price of a company website?
Four things set the price: the scope in pages, whether the design is custom or a template, who supplies the text and photos, and which features you need. A five-page website with a standard layout costs a fraction of a custom-designed presence with an online shop or booking.
| Lever | Keeps it cheap | Pushes it up |
|---|---|---|
| Scope | Five well-built pages | Thirty pages and up |
| Design | A customised template | A custom-designed presence |
| Text and photos | You supply them | The agency writes and arranges photography |
| Features | A contact form | Online shop, booking, members’ area, second language |
Scope is the first lever. Most small businesses get by with five well-built pages. Every extra page, every special feature, and every integration pushes the price up. Plan for thirty pages from the start and you pay for thirty pages, even if nobody reads half of them.
The second lever is the design. A customised template is cheap and looks tidy. A custom-designed presence that fits your brand and stands apart from the competition costs more, because there is real design work behind it.
The third is the one that gets underestimated: text and photos. If the agency writes your content and arranges photography, the price climbs noticeably. Supply the text and images yourself and you save money but invest time. Both are fine, it just needs to be clear up front.
The fourth is the features. A contact form is standard. An online shop, an appointment booking system, a members’ area, or a second language version for guests from abroad are projects of their own with prices of their own.
What costs are legally required on top in Austria?
Every Austrian company website needs an Impressum under the E-Commerce Act and the Media Act, plus a privacy policy under the GDPR. These texts are mandatory. Some providers include standard templates, while a legally reviewed version costs extra.
Depending on your legal form, the mandatory pieces are:
- Name and address
- The VAT number
- The company register number
- A reference to the relevant trade authority or your WKO membership
- A privacy policy under the GDPR
- A compliant cookie notice, as soon as you run analytics or marketing tools
These are not optional extras. They are the condition for the website to go online on a legally sound footing at all.
For many small businesses this part stays invisible until a warning letter arrives. So clarify in advance whether the mandatory texts are included in the quote, whether they come only as a template, or whether a legal review is billed separately.
What does it cost to run a company website?
After launch you keep paying:
- Hosting
- An .at domain
- Security updates
- Backups
- Content upkeep
For a project website, these running costs fall between € 500 and € 2.500 per month depending on scope, if you outsource them. Do it yourself, and you pay with your time.
These items show up in no quote, they just turn up later. A website is not a piece of furniture you buy once and leave standing. Content goes stale, software needs updates, and Google changes the rules. Speed degrades quietly too: how to tell if your website is too slow gives you the signals to watch before a slow site starts costing you visitors. What actually needs doing after launch decides the total cost more than the build itself.
One-off project or website subscription: what do you pay over three years?
Over three years, a project website with a € 10.000 build plus € 500 per month of maintenance runs around € 28.000. A website subscription at € 295 to € 550 per month lands at € 10.620 to € 19.800 over the same period, with hosting, maintenance, and support included. Which model is cheaper depends on what you need.
| Project website | Website subscription | |
|---|---|---|
| Upfront | € 10.000 build | None |
| Running | € 500 per month maintenance | € 295 to € 550 per month, everything included |
| Over three years | Around € 28.000 | € 10.620 to € 19.800 |
The subscription is not the lower number in every case, but it holds everything in one predictable fee, with no separate maintenance invoice and no question about who to call when the contact form breaks on a Sunday. The project model fits when you need something complex or have in-house people to maintain the site afterwards. Either way, the build process from kickoff to launch covers what to expect at each stage before you commit.
If you want to go deeper on the model comparison, the honest overview of website builder, agency, or subscription helps, along with why the project model no longer adds up for many small businesses. If your current site runs on WordPress, WordPress alternatives for Austrian businesses covers what to consider before switching.
How much should a small business in Austria budget?
Do not plan around the quoted price. Plan around the total cost over three years. For most small company websites that means either a project budget from roughly € 8.000 plus ongoing maintenance, or a website subscription that bundles everything. Which path fits depends on how much time you want to put in yourself.
A website is not a pure cost line either. According to GoDaddy, 84% of consumers consider a business with a website more credible than one reachable only through social media (GoDaddy, 2023). So the question is not only what a company website costs, but what it costs you to have none, or to run one that nobody maintains.
Add the one-time price and the running costs together before you decide. If predictable monthly costs suit your cash flow better than a large upfront payment, our plans and pricing show you exactly what each monthly fee covers.